Forbes: 15 KPIs To Include In Every End-Of-Year Marketing Report

"It’s important to track and measure investment in new ideas and reward those who take risks while trying something new." - Alex Goryachev, Tulane University Freeman School of Business

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https://www.forbes.com/sites/forbescommunicationscouncil/2022/12/14/15-kpis-to-include-in-every-end-of-year-marketing-report/?sh=1d8f316847e5