Submitted by klivingston on Tue, 11/08/2022 - 15:37

Innovation comes from authenticity. By being real and authentic, companies can create value not just for shareholders, but for all stakeholders including communities, employees and customers. - Alex Goryachev, Tulane University Freeman School of Business

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https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/08/nine-benefits-of-authentic-brand-communication-for-companies-and-their-customers/?sh=e9fbc532fc28
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