Diego Bufquin, PhD

Professor of Practice and Director of Hospitality Certificate

A. B. Freeman School Of Business
Diego Bufquin

Biography

Diego Bufquin, PhD, joins Tulane’s A. B. Freeman School of Business from the University of Central Florida, where he served as an associate professor of hospitality management and director of international development. At Freeman, Bufquin will teach hospitality and management courses and is the faculty director of the Hospitality Certificate.

From a research standpoint, Bufquin is interested in understanding the impacts of leaders and coworkers on employees’ attitudinal and behavioral outcomes and focuses on hospitality employees’ mental health.

Bufquin’s academic work has been published in several peer-reviewed journals, such as the International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Hospitality Marketing and Management, Journal of Foodservice Business Research and Cornell Hospitality Quarterly. Bufquin is also a Certified Hospitality Educator (CHE) and holds Certification in Hotel Industry Analytics (CHIA), among others.

Prior to his academic experience, Bufquin worked in several hotels and restaurants in France, Spain, and Brazil for companies such as Marriott International and Accor Group.

As a French and Brazilian citizen, Bufquin has a multicultural background that has taken him to various countries. Born in Singapore, he spent his first six years in Jakarta, Indonesia. Later, he moved to Paris, France, where he also lived for six years before relocating to Brasilia, Brazil.

Bufquin holds an AS in international hospitality management from EHL Hospitality Business School, a BA in hospitality and finance from the Glion Institute of Higher Education, a MS in International Business from Skema Business School and a PhD in hospitality management from the University of South Carolina.

Education

University of South Carolina

Doctor of Philosophy
Hospitality Administration/Management

SKEMA Business School

Master of Science
International Business

Glion Institute of Higher Education

Bachelor of Arts
Hospitality and Finance

EHL Hospitality Business School

Associate of Science
International Hospitality Management

Accomplishments

Editorial Board Member- International Journal of Contemporary Hospitality Management

Central Florida Hotel and Lodging Association (CFHLA), Association Member (2015-ongoing).

International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), Awards Committee Member (2016-ongoing).

Media Appearances

Tulane's Diego Bufquin on FOX 8 Taylor Swift Economic Impact

WVUE-Fox 8
Television

Bufquin also believes New Orleans is the perfect city for a major Swift event, given its history of hosting marquee events like Mardi Gras, Jazz Fest, and the upcoming Super Bowl LIX in February 2025.

When Taylor Swift swoops in, she leaves behind a goldmine

WWL-Radio
Radio

Diego Bufquin, Director of Hospitality at Tulane’s Freeman School of Business, says each concert attendee can be translated into real dollars spent in New Orleans.

Customer Reviews Shape Hospitality Brand Success. How Do You Turn Reviews Into Revenue?

MarketScale
Online

Diego Bufquin, Ph.D.: Dr. Diego Bufquin is a Professor of Practice and Director of the Hospitality Certificate at Tulane University’s A.B. Freeman School of Business

Asheville’s hotel business is booming, along with the rest of the U.S. market

Asheville Watchdog
Online

“The hotel industry has completely recovered from the pandemic,” said Diego Bufquin, a professor at the Rosen College of Hospitality Management at the University of Central Florida. Bufquin said the 25 largest hotel markets in the United States are all experiencing strong growth, and Asheville’s hotel boom is likely to continue.

5 Strategies Multifamily Marketers Can Borrow From Hospitality

Multi-Housing News
Online

“The power of brands is undeniable,” said Diego Bufquin, Ph.D., an associate professor at Rosen College of Hospitality Management in Orlando. “When you’re trying to sell rooms as an independent hotelier whose brand is unknown, it’s hard. However, if you’re selling rooms under a strong brand like Hilton, it’s easier.”

The return of tourists to Maine takes a toll on restaurant workers

MarketPlace
Online

The pandemic seriously impacted many restaurant employees, said Diego Bufquin, a professor of hospitality management at the University of Central Florida. A study by Bufquin and his colleagues found that restaurant workers who stayed on the job last year had more stress and used more alcohol and drugs than those who were furloughed. Some looked to leave the industry.

Diego Bufquin, a professor at the University of Central Florida's Rosen College of Hospitality Management, told The Post it was "not possible" that at-cost rates would balloon to nearly $400.

Salon
Online

Diego Bufquin, a professor at the University of Central Florida's Rosen College of Hospitality Management, told The Post it was "not possible" that at-cost rates would balloon to nearly $400.

House Democrats ask Secret Service for details about its payments to Trump’s company

Washington Post
Online

“No. That’s not possible,” said Diego Bufquin, a professor at the University of Central Florida’s Rosen College of Hospitality Management. Even at luxury hotels, he said, the cost of servicing a room should not exceed $80 per night.

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Impact of Diamond Rating Changes on Hotel Performance

CoStar
Online

Dr. Diego Bufquin is an assistant professor at the Rosen College of Hospitality Management, University of Central Florida, where he teaches hotel and restaurant management courses for undergraduate and graduate students. Dr. Bufquin has degrees from the École Hôtelière de Lausanne (Switzerland), the Glion Institute of Higher Education (Switzerland), Skema Business School (France) and the University of South Carolina (USA). His research interests focus mostly on consumer and organizational behavior in the hotel and restaurant industries.

Opinion: Why warmth and competence are key traits in employees

Nation's Restaurant News
Online

Which of these two qualities is more important in the workplace, particularly for frontline restaurant employees? A series of research studies by Diego Bufquin, with colleagues from the Rosen College of Hospitality Management at the University of Central Florida and the University of South Carolina, reveal that restaurant employees tend to view their co-workers and managers either as warm and competent, or as cold and incompetent.

Videos