Mita Sujan
Professor & Malcolm S. Woldenberg Chair of Marketing
Areas of Expertise
Biography
Professor Mita Sujan serves as the Woldenberg Professor of Marketing in the Freeman School. She expands the Freeman School’s influential networks across disciplines collaborating with faculty from across campus.
Professor Sujan’s award-winning research has been published in the most prestigious journals in marketing and psychology and has garnered high citations and recognition by the academy. Her work has programmatically focused on the roles of emotion and cognition in decision making. Her current work is on motivating individuals to engage in healthy behaviors – specifically on how vulnerable consumers can be motivated to engage in preventive care. In this work, she collaborates with Tulane’s Schools of Medicine, Public Health and Social Work.
She also draws on rich professional experiences in her teaching. Professor Sujan has worked in advertising, served as a consultant to advertising and marketing research companies, and served as an expert witness in cases on false advertising and brand name infringement.
Education
Graduate School of Management, University Of California, Los Angeles
Jamnalal Bajaj Institute, University of Mumbai
Lady Shri Ram College, Delhi University
Articles
Doctors As Salespeople: Strengthening Relationships With Patients To Motivate Better Self-Care
2015
As a result of a greater focus in sales management practice on customer loyalty than on making the sale and even on customer satisfaction, sales research has turned its focus to questions of what strengthens salesperson-customer relationships (Fenwick, Porter and Crosby 2001; Weitz and Bradford 1999).
Preparing for the Adoption of the New Arrival
2009
The emotional state of many expecting parents shifts from unbridled joy to anxiety as the reality of learning to care for a newborn and forsaking their current lifestyle sinks in. Similarly, consumers have different concerns when they first hear about a new product compared to the time when they consider buying it.
Media Appearances
Column: As JetBlue joins race to air-travel bottom, what’s needed is a Netflix of the skies
Mita Sujan, a marketing professor at Tulane University, said if this is irrational behavior, she’s guilty of it herself. She routinely seeks the lowest possible fare when flying, even if that means a lesson in contortion.
“It’s not an experience,” Sujan explained. “It’s just a process of getting to a destination. We’re not interested in maximizing it”...
