Expert: Why consumers avoid negotiating and how to stop leaving money on the table

Many Americans may be leaving money on the table because they view negotiation as stressful, confrontational or not worth the effort, especially when buying big-ticket items like cars, homes, remodeling work or repairs. 

Tulane University consumer negotiation expert Huaizhong Chen advises consumers to “reset” by treating negotiation not as a fight, but as a problem-solving process that can help both sides reach a better outcome.

Chen can discuss why some consumers avoid negotiating, what they gain by doing so, including convenience, less stress and faster decisions, and what they may lose financially. She can also offer practical advice for consumers: research prices before buying, compare multiple sellers, understand the likely price range, avoid rushing and practice with lower stakes purchases before negotiating major expenses. 

Chen states Americans can become more confident negotiators at a moment when high prices make every major purchase matter.

For interviews, contact Roger Dunaway at roger@tulane.edu or 504-452-2906.